Industry-informed. Road-tested.
About David Reichard
David Reichard has held a CDL since 1991 and spent more than 30 years running OTR, regional, and local freight. With over 2.5 million accident‑free miles, he understands first-hand the pressure, burnout, missed family moments, and communication breakdowns that quietly push good drivers out of the industry.
Alongside his driving career, David has spent more than 25 years as a professionally trained life coach, helping drivers, leaders, and individuals navigate high‑pressure seasons and major transitions. He is trained in stress‑management tools such as breathwork, meditation, and other evidence‑based modalities that help people stay present, resilient, and clear‑headed when the job is at its toughest.
Through Seasons for Life Coaching, David now partners exclusively with trucking fleets to keep good drivers and protect revenue. He focuses on the relationship layer between drivers, dispatch, and operations—where most retention problems actually start—rather than just pay or recruiting.
What truly sets David apart is the combination of deep industry experience and advanced coaching training. He has lived both sides of the cab door and knows how to work with the mental load of trucking—not just the miles and loads—so drivers and leaders can stay grounded, focused, and committed in high‑stress environments.
